There is a Persian proverb that fits here perfectly: “Every walnut is round, but not every round thing is a walnut.” «هر گردویی گرد است، اما هر گردی گردو نیست» Two things can look the same from the outside and be completely different inside. Job titles work exactly like that. Someone’s title does not define […]
It is not a secret that many companies use the phrase “email marketing” to describe their spamming behavior. Real email marketing is about sending useful, relevant messages to people who want to hear from you. But standard email marketing is not the point of this article.What I have noticed over time is something far more […]
Is social media really a platform to deliver your message to your audience? I hope the answer is yes. That is what we have been told. You create an account, build an audience, post your thoughts, and the platform helps your message reach the people who are interested in it. The reality is different! Social […]